In a moment long-awaited by local beer fans, the brewery tap room is debuting in proper style on Saturday, April 1. And while locals will be eager to see the work done on the new digs, the real stars of the show might be the newest brews being introduced: Dogs of Helles (a German lager), American Amber (a true blue amber) and Bock at the Moon (a German-style bock).
According to company spokesperson Michelle Sivertson, Laughing Dog moved its location to 805 Schweitzer Plaza primarily to increase its production capabilities. This, in turn, opened up new distribution markets for the company. Shortly before the move, the company expanded into Utah, which has performed very well. Since then, Laughing Dog added Reno, Nev., and several grocery chains.
“What [the move has] meant is we’re able to produce on a schedule that meets needs of more retailers,” said Sivertson.
The reopening of the tap room brings back Laughing Dog’s local public face, and many of its employees will be well-known to longtime patrons.
“A lot of the same crew is coming back, so people will see familiar faces behind the bar,” Sivertson said.
To celebrate the occasion, a grand re-opening event is set for Saturday, April 1, starting 2 p.m. Laughing Dog officials invite the public to stop by, check out the new interior, catch some live music from Justin Lantrip at 6 p.m. and enjoy a little locally-crafted beer.
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